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What is neurocapitalism?

“Once the trained CNN [convolutional neural network] showed solid performance in the simulator, we loaded it onto DRIVE PX [vehicle control computer] and took it out for a road test in the car. The vehicle drove along paved and unpaved roads with and without lane markings, and handled a wide range of weather conditions. As more training data was gathered, performance continually improved. The car even flawlessly cruised the Garden State Parkway.”

Here’s an interesting interview with an author whose book explains his concept of neurocapitalism, or cognitive capitalism, which is the result of the ongoing feedback between us and the increasingly penetrating technologies we adopt. 

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